I’m Rosa Halpern, a creative director specializing in product and brand development. My work is rooted in years of hands-on experience building and scaling a design-led business, with a focus on translating ideas into tangible, well-executed products and cohesive brand worlds.

I studied at the School of the Art Institute of Chicago, where I developed a foundation in design, form, and creative thinking that continues to inform my work today. My approach is both creative and operational—I think not only in ideas, but in how those ideas come to life through product, content, and customer experience.

I’m the founder of By The Namesake, launched in 2019, which has grown into a globally recognized brand and serves as an ongoing case study for my work across product, brand, and execution.

Outside of work, I’m a mom—a role that has deeply shaped how I approach both creativity and business, with a greater sense of clarity, intention, and perspective.