CREATIVE

DIRECTION

I’m Rosa Halpern, a creative director specializing in product and brand development. My work is rooted in years of hands-on experience building and scaling a design-led business.

Today, I partner with founders and creatives to bring their ideas to life—translating vision into product, and product into a cohesive, enduring brand.

ROSA HALPERN

Designer & Creative Director

Services

 
Product DESIGN
styling
photoshoot direction
BRAND CONSULTANT
CREATIVE Coaching

Having built a brand firsthand, I understand the complexity of balancing creativity with decision-making, growth, and execution. I bring that perspective into my work—offering both creative direction and grounded guidance to help founders move forward with clarity and confidence.

CASE STUDY
My Own Brand: By The Namesake

By The Namesake, which I founded in 2019, is a direct reflection of this work—a globally recognized brand, worn by celebrities and known for its bespoke approach to leather and product development.

Select Clients

  • &OR COLLECTIVE

    Head Product Designer and Creative Director—responsible for product design and photoshoot direction, shaping both the product and its visual presentation.

  • MARK LASH

    Oversaw a complete website overhaul and photoshoot direction, bringing greater clarity and cohesion to the brand’s visual presence.

  • SV LIVING

    Led creative direction for an award-winning cookbook; now consulting across brand and creative to drive cohesive growth across channels.

  • AGAINST THE GRAIN REMODELLING

    Led photoshoot direction, website development, and ongoing creative coaching—refining visual identity, guiding on-set execution, and building a cohesive, elevated brand presence across all touchpoints.

  • "“Rosa doesn’t just give direction—she brings clarity. Every decision felt more intentional, and the end result was something we couldn’t have achieved on our own. She understands both the creative and the execution side in a way that’s incredibly rare.”

    —Stephanie Valentine (SV LIVING)

Let’s Work Together